Chin-chin is a made-in-Nigeria snack and has become a household name because kids and adults alike enjoy it.
Parents package it for their children to eat at school during lunch breaks, and adults have it with cold soft drinks, juice or water both in the office and while traveling.
Many Nigerians do not venture into chin-chin business alone; they often combine it with other snacks like buns, puff-puff, cake, egg roll, pizza, sausage roll, meat pie, fish pie, etc.
Because it is often crispy and fun to chew, it’s become the very favorite snack for many Nigerians.
Starting a Chin-Chin business
Capital. This is the most important factor to consider if you wish to produce and sell chin-chin in Nigeria.
Even though it is not capital intensive, you need to have a clearly defined source of capital. Also, if you wish to take a loan, you must come up with a repayment plan.
Market. If you wish to go into that business, you must be close to a market where you can easily source the raw materials for making it like floor, vegetable oil, nutmeg, sugar, etc.
Customers. There must be a reasonable number of people living in that location of choice unless you can afford to transport it to far distances (only) where the snacks will be patronized more.
But in any case, you must have plans on how to cover both short and far distances.
Go and negotiate with owners of stores, supermarkets, hotels, schools, companies, eateries, kiosks, shops, and other business owners who may likely be good key distributors and/or marketers of your intending product.
So, your feasibility study should be able to cover those key factors amongst other things if you wish to produce and sell chin-chin in Nigeria.
Investment Capital for Chin-Chin Business
To produce and sell chin-chin in Nigeria, you must first of all think of how to source capital to start the business.
Chin-chin business can either be large or small scale depending on how much you have to kick it off. With about thirty thousand naira (N30,000) you can start your small scale chin-chin business, but in this case you may not be using machines like cutter which is relatively expensive.
Assuming you invested N10,000 in buying all the ingredients required for frying the chin-chin, you can make between N15,000 to N17,000.
You may decide whether to rent a shop or prepare and sell from your house depending on the size of your start-up capital.
Also, you can start little from your home and when the business starts booming then you should be able to afford to rent a shop for your business.
Machines and Equipment Needed for Chin-Chin Business
As a beginner, you may not need a machine for processing, but when the demand is high it is advisable you acquire a cutter to helping you in chopping them into the size of your choice and dough roller for kneading the mixture before chopping them to sizes of choice.
Other tools include stove for heating the vegetable oil, and spoon for scooping hot chin-chin from hot oil into a tray. Chin-chin business doesn’t necessarily require huge equipment and machines.
Production Procedure of Chin-Chin
No need to be jittery because chin-chin is one of the easiest snacks to make. I will explain the production procedure to you in two ways – ingredients and steps. First of all, you need to get your ingredients ready and they include:
Ingredients for chin-chin
- 500g – 1k of flour
- 150 – 250g of margarine
- 2 – 5 pinches of salt
- 200 – 250g of granulated sugar
- 75ml of milk
- Pure vegetable oil
- 1 teaspoon of Baking power
- 4 raw eggs
- 2 teaspoon of powdered nutmeg
Note that the choice of ingredients and amount depend largely on quantity to be made, crunchiness and quality of chin-chin intended to produce. Now follow the outlined steps to produce your sweet and crunchy chin-chin.
Steps taken to produce chin-chin:
- Pour the flour in a clean bowl and sieve your flour properly
- Now add baking powder to the mixture above
- After that you add some salt, water and some powdered sugar to it to soak and make it taste good
- Add nutmeg and butter after the last step
- Mix them for some minutes to allow for proper mixing leaving no lumps
- Make a whole in the middle of the dough and add the egg yolk, water and milk, then mix properly
- Place this dough on a clean and smooth surface and knead carefully using a dough roller
- When the dough becomes completely flat, chop the dough into bits of desired shapes (round, square, triangle, etc.)
- Put some vegetable oil into a frying pan and heat it to become hot
- Gently pour the chopped pieces of dough into the oil and fry it for some minutes until its color changes to brown, golden brown or milk (depending on the color of choice)
- Scoop the now chin-chin into a try a tray and allow it to cool
Packaging, Storage and Pricing of Chin-Chin
Chin-chin is packaged in clean transparent polythene sheets and containers. The one packaged in transparent containers seems to cost more because the maker considers the cost of buying the containers.
They go for between N100 to N500 while the ones packaged in polythene sheets go between N50 to N200. Ensure your store the chin-chin in a cool dry environment to retain its freshness.
Packaging, storage and price are key if you wish to produce and sell chin-chin in Nigeria.
Distribution and Marketing Strategies for Chin-Chin
Neatly packaged chin-chin is distributed in baskets and cartons, and transported by vehicles to supermarkets, hotels, schools, companies, eateries, kiosks, shops, and events that may require special supply like birthdays.
You may decide to rent a shop and produce chin-chin alongside other snacks to diversify your business. Ensure you have the contact of customer to always call after making a supply to find out when they are about to run out of stock and restock them.
Yes, remember that there are other people in the business so there may also be a need to sell to trustworthy customers on credit. This is a way to win customer loyalty.