There is no better time to become an Indomie Noodles Distributor in Nigeria than now. The market is expanding with more entrants into the business. Due to its popularity, we now have several noodle companies coming in to partake in the booming market. As a distributor, there is so much promise for growth. There is no better company to seek a business partnership with than a company with an excellent track record which Indomie represents.
The Success of the Indomie Brand
The success the Indomie brand is enjoying today is due mainly to its substantial investments in advertising. There are few companies in Nigeria that have performed as well as Indomie in marketing its product and brand. Because of its advertising strategies and effort, the company has become a force to be reckoned with in the fast-food/snack industry. The strength of the brand has led Nigerians to start calling any available noodle as Indomie. This is a success story worth investing in.
Getting the Distributorship Rights
A distributor will be allowed to purchase Indomie instant Noodles from the company at a special discounted rate and is expected to service an entire region for which he/she will be assigned to. The distributor will purchase the products and then re-distribute the goods within the entire region to sub distributors, re-sellers and retailers.
Qualifications to become a Distributor:
- 500K as a refundable deposit for a period 3-6 months depending on performance
- Enough working capital
- Proof of working capital (Bank Statements, Bonds etc..)
- Identity proof – (Passport, National Identity Card)
- Business Name registration – Proof –(Certificate of Incorporation)
- Shop Address and Specs – (Shop agreement, Rent details, Size Details, Storage Capacity and conditions)
The Distributor Vs the Sub-Distributor
All of the above are distributors, however, they have different levels of operation. The distinguishing factor here is the invested sum. To qualify as a distributor, you are required to possess a an investment sum large enough to qualify you for distributorship. Typically, the investment sum is generally above 2 million. While for sub-distributorship, a lower investment sum can qualify you. As a distributor, you will receive a larger consignment of Indomie products which are distributed to sub-distributors.
All sub-distributors fall under the distributor. A distributor receives products directly from the company, while a sub-distributor collects products from the distributor. This consumer channel allows the company to easily distribute their products to the end-buyer through the distributor and sub-distributor.
Who to Contact
Indomie is owned by Dufil Prima Foods. As an interested investor, you might wonder just who to contact. This is easy! Your first point of contact should be distributors closest to you. They will always provide the much needed guidance. It is more likely that not that you will get a positive and valuable response. The contact should also be used to ask vital questions about the running processes of associated with being an indomie distributor.
By seeking advice and insight from established distributors, you are giving your business a strong chance to succeed. With the information received, you are able to avoid pitfalls, ensuring that your distributorship business starts on a solid footing.