Trading in the GSM voucher business is not really a new concept. The market is almost as old as the GSM Industry in Nigeria itself.
With over 100 million subscribers you can never go wrong. A recent market survey showed that besides sachet water (pure water) recharge cards and vouchers are the fastest selling products in Nigeria accounting for over 10 million customers’ patronage per day. What a goldmine you can share from
The truth is you can start the recharge vouchers printing business from any level, either large or small scale. This market is still growing and will grow to become part of existence, that means it will always accommodate you. The reason is because mobile communication business and its subordinate element such as sale of recharge card and vouchers which we are here to discuss has come to stay with the capacity to generate in millions of Nigerians who will avail themselves of the opportunity of offers.
Imagine how profitable it will be for someone to embrace a business like this. Telecommunication Companies are declaring profits and turnovers running into Billions of Naira.
Materials Needed for the Business
Desktop or Laptop computer
Printer or Flashdrive
Recharge Card Printing Software
Active email address
How To Start This Business.
There are several recharge card printing organisations which you can become sub-dealers to.
WHO ARE YOUR TARGETS?
Define your customers and know who they are.
Your customers are those people in your locality that engage in interpersonal communication through GSM and those carrying on GSM related businesses.
In this category are the GSM call centres, the road-side recharge card vendors and individuals. You can decide to sell to any of these customers who are retailers leaving a certain reasonable profit margin for them as well while you discharge your products as fast as possible to replenish your stock on time. Conversely, you may also sell directly to final consumers so as to double your gains – you will be making both profits of a sub-dealer and a retailer.
WHAT MARKETING SKILLS WORK?
Do you know that all the phone boot operators buy vouchers from accredited printers? Design a small form to design names, phone numbers, address e.t.c go out in every street, meters away from your residence depending on how far you can. Explain to any operator you meet that you want to do business with them. Also give them any benefit you think of. Give the form to the person to fill and find out how much voucher can the person buy in a day or week. As you take your leave, make sure you leave your contact with the person. Go round. There are many of them around, be friendly with them and even offer to give them credit facility. Don’t be afraid, business is all about risk taking.
Once you have collected as many contacts lets say at least 50 boot operators or even those who sell at home or at their shops. Build a database of the contact on anything, computer, notebook etc. Obtain bulk SMS credits from any reseller to enable you send cheap and customised SMS. With this you can start building relationship with them. This is where your leadership skill comes into play.
Let me share a secret with you! In this part of the world where people have lost the sense of the community, individual relationship has become paramount. So people appreciate personal relationship. Always text greetings and other things you think can speak to their emotions to them. Always send information about stock of vouchers. If you have 50 people who can sell at least 50 vouchers of 100 each a day, i.e.50*50=#2500 2500*100=250,000 you can calculate the profit yourself.
That is just one day from fifty people. What about 100, 200, or 300 people. Calculate it in a month.
Another thing you should do is this; do you know that people that buy recharge card travelled miles, or even ride on okada to buy from dealer? If only some one could bring it down to them when they need it? This is their wish. People like ease and convenience thing. Rather than wait for them to come to you just start taking the vouchers to them. Encourage them to always pre-inform you when they are running out of stock. They will enjoy it. ….Try to give some credit facilities. Have you ever bought vouchers on wholesale? Those sellers don’t give a dame. In fact they put strong gate or bar in front of you because you could also be an armed robber. They don’t have relationship with customers “JUST PAY AND COLLECT YOUR CARDS” that is their philosophy